SEO checklist

Start SEO

  • Set up Google Search Console
  • Set up Bing Webmaster Tools
  • Set up Google Analytics
  • Connect Google Analytics
  • Connect Google Search Console
  • Generate an XML sitemap
  • Submit a sitemap
  • Create a robots.txt file
  • Check Search Console for manual actions
  • Make sure that Google can actually index your website

 

Advanced SEO 

  • Make sure the site is on HTTPS
  • Duplicate versions of site in Google’s Index
  • Find crawl errors
  • Explore the cause of excluded URLs
  • Improve site speed
  • Fix broken internal links
  • Fix broken outbound links
  • Find and fix HTTP links on HTTPS pages
  • Make sure your website is mobile-friendly
  • Check SEO-friendly URL structure
  • Make sure data is structured
  • Check the page depth of the site—3 clicks deep
  • Check temporary 302 redirects
  • Find and fix redirect chains and loops

WordPress SEO

  • Choose a reliable hosting provider
  • Install an SEO-friendly WordPress theme
  • Install a free WordPress SEO plugin
  • Set your preferred domain
  • Check your site’s visibility settings
  • Enable SEO-friendly permalinks
  • Verify your site with Google Search Console and submit your XML sitemap
  • Carry out keyword research
  • Install the SEO Writing Assistant by Semrush plugin and create great content
  • Optimize images
  • Set custom URLs for pages and posts
  • Use optimized page headings
  • Craft unique optimized title tags & meta descriptions
  • Use internal linking
  • Use optimized file names for images
  • Add alt text to images
  • Install a cache plugin to improve site speed
  • Noindex tag pages and other low-value content
  • Mark up your pages with schema
  • Use 'Last Updated' dates

 

On-Page SEO 

  • Find and fix duplicate, missing and truncated title tags
  • Find and fix duplicate and missing meta descriptions
  • Find and fix multiple H1 tags
  • Improve title tags, meta tags and page content
  • Improve browser tag
  • Ensure images use ALT tags
  • Improve the title tag on the Search Engine Results Page (SERP)
  • Improve title tag on external websites
  • Run a content audit and prune content
  • Improve internal linking
  • Find and fix orphaned site pages
  • Update your site’s content

 

On-Page SEO Content Checklist -

  1. Create a catchy title.
  2. Write a clear URL containing target keywords.
  3. Make your meta description informative and succinct.
  4. Use your target keywords within the first 100-150 words. Use semantically
  5. Structure your text by using H1 to H6 subheadings in descending order.
  6. Spice up your content with videos, GIFs, and pictures that can keep people interested.
  7. Find the optimal text length. Make the text easy to read and understand.
  8. Enrich your text with internal links to helpful related webpages on your site and around the web.
  9. Provide your reader with social sharing buttons.
  10. Make every piece of your content unique. Avoid duplications.
  11. Make sure Google’s crawling bot can reach your article.
  12. Test how long it takes for your page to be ready. Even milliseconds matter sometimes.
  13. Make the page mobile-friendly, so your audience can read it everywhere.

Off-Page SEO 

  • Analyze your competitor’s link profile
  • Conduct a link intersect analysis
  • Turn unlinked mentions into links
  • Find new link-building opportunities
  • Set up and optimize Google Business Profile (Google My Business)
  • Claim a Google Maps listing
  • Claim a Google Business Profile (Google My Business)
  • Check the quality of your link building through the authority score
  • Check the quality of your link building through the number of unique domains
  • Check the quality of your link building through the topical relevance
  • Check the quality of your brand building through brand searches
  • Check the quality of your content marketing
  • Check the quality of your PR
  • Check all citations of your business

 

 

SEO Audit - 

Benchmark your rankings and understand your competitors
Check for duplicate versions of your site in Google's index
Check your site's indexed URLs
Check for manual actions
Analyze your site's speed

Confirm that your site uses HTTPS
Check for mobile friendliness issues
Analyze and resolve further indexation issues
Understand your site's page experience
Audit your on-page SEO

 

SEO Audit Quick Wins - 

Fix broken internal links
Clean up your sitemap
Check your redirects
Check for toxic links

 

Auditing Content - 

Find and fix duplicate content issues
Identify thin content pages
Fix Issues with orphan pages
Compare your content to top-ranking pages & analyze searcher intent

Local SEO Checklist - 

Being successful in local SEO is a tough challenge. Here’s a checklist of the things you should focus on. These actions can assist you in optimizing your online visibility, competitor analysis, reputation management, and customer attraction.

Google My Business (1-2)

Website Optimization (3-6)

Website Optimization (7-9)

Tracking (10-13)

  1. Create your Google My Business profile
  2. Optimize your profile
    • Fill in business info
    • Select correct category
    • Add pictures
  3. Citation Management
    • Distribute your business info to the most authoritative directories
    • Suppress duplicates
  4. Run a technical SEO audit
    • Make sure you’re mobile friendly
  5. Obtain locally relevant backlinks
  6. Add structured data markup to your pages
  7. Ask your real customers to leave online reviews
  8. Reply to online reviews on Google and Facebook
  9. Set up a Social Media calendar to engage your customers
    • Post updates, deals, and special offers
    • Ask questions and gather feedback
  10. Create a rank-tracking campaign
  11. Track your target areas and devices
  12. Look for local packs, hotel packs, images, and more SERP Features on your target keywords
  13. Track your rankings in Google Maps

Technical SEO -

  1. Make sure you are using HTTPS
  2. Check for a duplicate version of your site
  3. Find & fix crawl errors
  4. Improve site speed
  5. Fix broken internal & Outbound links
  6. Find and fix HTTP links on HTTPS pages
  7. Make it Mobile-friendly
  8. Use an SEO-friendly URL structure
  9. Add structured data
  10. Check the page depth
  11. Check temporary 302 redirects
  12. Find and fix redirect chains & loops

Keyword Research - 

  1. Identify your competitors
  2. find your main 'money' keywords
  3. Create a keyword map
  4. Analyze the intent of pages that rank
  5. identify questions that are being asked
  6. Understand how difficult it is to rank for target keywords